I just watched the Mark Zuckerberg interview at AllFacebook, and I thought overall, Sarah Lacey was handling the interview quite well. There were awkward moments like the “how we met” stories and other fawning exchanges, but maybe that’s just her style for trying to get people relaxed.
Sarah asked some very good questions and put him on the spot a number of times. She’s not a tenacious interviewer like BBC’s Jeremy Paxman or John Humphrys but I don’t think this was intended to be that kind of interview anyway.
I think Mark was talking to the crowd too much and it had the effect of making Sarah look bored, looking around instead of engaging her subject. That’s just a style thing and the nature of these kind of interviews.
She handled the heckling reasonably well, and was up against an unnecessarily angry mob. I don’t know what the vibe in the room was like, but the few hecklers probably pushed the overall mood and the Twitter back channel aggravated the problem.
I find the potential for mob rule within on-line communities quite concerning. Once a group takes control it’s not easy for individuals to fight back. More on that in a future post.